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Digital Marketing Officer

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Job 4376 has expired and is no longer available.

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Job Details
  • 4376
  • Chester Zoo
  • Chester
  • Permanent, Full Time
  • £24,142 + a range of attractive benefits

Digital Marketing Officer

Permanent contract – 40 hours per week

We are Chester Zoo, and for nearly 90 years we have been a leading conservation and education charity, and an amazing, award-winning visitor attraction.

We’re also a team of passionate, talented, enthusiastic and expert people, doing everything we can to prevent extinction, from caring for animals to discovering new conservation ideas, and giving our visitors an inspirational day out.

We work hard because we love animals, we care about nature, we love Chester Zoo and, despite all the recent challenges thrown at us, we still want to be the best zoo in the world! If you think you can help us to achieve that, then we’d love to hear from you.

We currently have an exciting vacancy for a Digital Marketing Officer to join our Marketing team.

The Digital Marketing Officer Role:

  • Support the Marketing Manager to deliver online marketing initiatives and projects for our website and online marketing campaigns in order to drive traffic, enhance our brand and deliver against our digital KPIs.
  • Provide timely and relevant reports to the Head of Marketing and Marketing Manager to support evaluation of campaigns and online activity.
  • Work alongside our IT Development team to provide technical support to the team through an in-depth knowledge of our CMS, email, CRM, data capture and data analysis tools.
  • Support the Marketing Manager to manage agency relationships to ensure high quality service, value for money and adherence to brand guidelines.
  • Support the growth of online revenue through conversion rate optimisation projects related to the wide variety of commercial and charitable opportunities. To manage our databases, segmentation, automation and data protection preference centre to effectively manage our CRM activity.
  • Liaise with internal teams to ensure that the content on the website is up to date and accurate.
  • Take an innovative and proactive approach in recommending digital opportunities to enhance our marketing, visitor experience and commercial operation.

The successful candidate for this Digital Marketing Officer will:

  • Have a formal qualification in marketing or similar discipline and a good understanding of marketing principles and digital advertising channels.
  • Be a confident digital native with advanced knowledge of using CMS systems.
  • Have experience of email delivery systems.
  • Have wide experience of digital campaign support across SEO, social media and paid search advertising.
  • Have good experience of creating and delivering segmented CRM campaigns.
  • Be experienced with google analytics and reporting.
  • Have good organisational skills and an ability to prioritise your work.
  • Have an interest in Chester Zoo’s mission relating to conservation and education.
  • Have experience of WordPress and DotDigital (desirable).

Hours of work are 40 hours per week from 8.30am to 5.00pm, Monday to Friday with a 30 minute lunch break. Some weekend and evening working may be required, for which time off in lieu will be given.

The salary for this role is £24,142.75 per annum and in addition we offer a range of amazing benefits which can be found on the Chester Zoo careers page.

To apply for this position, please click the ‘apply’ button on this page where you’ll be redirected to the vacancy on the Chester Zoo website. You will then be required to provide your current CV and complete the application form highlighting your skills and experience including why you believe you should be considered for this Digital Marketing Officer role.

Closing date for applications is Wednesday 31st March 2021.

Shortlisting of applications and interviews for the role will take place while the advert is live; the advert will close once the successful candidate is found.  Interested candidates are therefore encouraged to submit applications as quickly as possible.

All applications for this Digital Marketing Officer position are to be submitted online.

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